well read was launched in 2014 by Kate Dawson.
The term ‘well read’ was originally used to describe somebody who has read many books. Today, with the advent of the internet and an array of online platforms, the term might equally describe someone who reads extensively to keep abreast of current affairs, cultural and social trends and what thought leaders are saying.
Our choice of name reflects the fact that well read’s communications strategies are informed by the current news agenda, as well as what relevant industry experts are saying. It also refers to our passion for literature and the inspiration we take from great writers and philosophers, past and present.
Furthermore, if you work with well read, you can be confident that we’ll get information about your work or thought-leadership commentary ‘well’ (or ‘widely’) read – by securing coverage in the print media, as well as increasing engagement and understanding through digital and social media platforms.
Kate Dawson, Director
Kate’s 20 year career spans PR for the further and higher education, charity and health sectors. She managed the PR for a number of grant-making programmes for the New Opportunity Fund (now the BIG Lottery Fund), as well as leading the communications for Guy’s and St Thomas’ Charity – the UK’s largest NHS related charity. She has worked both in-house and agency side and has proven expertise in media relations, fundraising, PR, internal communications, event management, publications and crisis management.
Kate has an English Literature degree and her professional qualifications include the CAM (Communications Advertising and Marketing) Certificate and CIPR (Chartered Institute of Public Relations) Diploma.
Kate works collaboratively with other specialists and agencies to deliver projects requiring additional skills and resources. Partners include:
Chloe Goddard, PR Associate
Chloe has over 15 years public and private sector PR experience. She is a talented marketing and media relations expert as well as being a published journalist. She has extensive experience of change communications within large organisations and delivers both consumer and b2b campaigns for blue chip companies and charities.
Beth Crackles, Charity Strategy Associate
Beth works with Well Read PR on a freelance basis. She has held positions with NCVO, Friends of the Earth and RNIB and provided consultancy support to arts, health and social organisations. Beth has also been a trustee of the ESOL charity EfA.
Beth has experience of developing new income streams, from challenge and special events through to corporate and major donor fundraising. Having managed restricted, unrestricted and capital appeals, Beth is well placed to support organisations looking to diversify or further develop their income streams. More broadly, Beth is able to support organisations with their governance, as well as their strategic and business planning.
Beth holds an MSc (Distinction) in Voluntary Sector Management, the IoF’s Certificate in Fundraising and the CIM’s Diploma in Communications, Advertising and Marketing.
Red Stone is an independent creative agency based in London. They develop strategies that deliver awareness, uptake and positive results. Working with some of the leading organisations in the UK, their projects include branding programmes and multi-platform campaigns.