Our approach

Our campaign development process begins by mapping out where your organisation is currently, how your brand is perceived and the environmental context in which you operate. Once we know where you’re starting from and where you’re heading, we’ll create the tactical plan to support the key objectives of the campaign – be that generating sales leads, or improving staff engagement.

We then develop a schedule of activity and outputs, with the flexibility to respond to opportunities as the campaign is rolled out. We work closely with key functions such as marketing, sales, fundraising and policy to ensure that our programme supports other corporate activities and that the content we develop is accurate.

We’ll keep you informed along the way of how well the campaign is progressing and provide a final report detailing the impact of our work against the agreed targets.


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