As Head of Communications at Guy’s and St Thomas’ Charity (2004 – 2012) Kate managed all the organisation’s PR and communications activities, including the production of grants leaflets and the Annual Report and Accounts.
She led on the PR campaigns to promote the Charity’s grant-making and fundraising activities, including the £10 million Evelina Children’s Hospital Appeal. This involved managing publicity around project launches and key milestones, working closely with health professionals, academics, as well as patients and their families.
Key achievements included securing coverage in the national media and managing two local media partnerships to promote the work of the Evelina Appeal. She also oversaw the launch of a major initiative to improve End of Life Care at Westminster, including briefing politicians and securing the keynote speaker, actress Sheila Hancock. She supported the consultation around a major health development which was planned by the Charity on its land opposite St Thomas’ Hospital.
The role involved working within a complex network of beneficiary NHS and academic organisations, agreeing protocols for publicity and developing ‘lines to take’ on contentious issues. She was custodian of the Charity’s brand and oversaw the creation of a new identity when the Charity changed its name, and again when it refreshed its mission and purpose.