With the focus on web and online information platforms, communications and public relations have become much more about managing news content, than distributing news to traditional media outlets. Of course press releases still have their place, but we understand that what you’re saying on facebook and twitter can be as important as what‘s being written about you in the press.
At the outset of any campaign we carry out an audit of your audiences, before developing an integrated campaign which utilises the most effective channels for communicating and engaging with them.
The format of news may have changed, but a good story, with fresh insights and authoritative commentary, continue to be at the heart of effective public relations.
well read prides itself on creating engaging content which can be disseminated across multiple integrated platforms to maximise audience reach and impact. Our integrated approach doesn’t stop there, we also pride ourselves on working as part of your team and developing communications strategies which align with your broader corporate, HR, fundraising and marketing activities.