Are you responsible for the marketing or publicity for a charity or voluntary sector organisation, but have never had any formal training? Have you recently moved into a marketing role and feel a bit overwhelmed by everything that is expected of you? Have you just stepped into a Head of or Director role and want help energising your team to think more creatively in their work?
If you answered yes to any of the above, then my short Marketing and PR course is just for you. Consisting of three 3-hour online workshops, spread over the course of three weeks, this course provides the basics principles of marketing, providing a step by step guide to developing a marketing strategy, creating engaging content and harnessing the media to ensure your organisation gets noticed.
Workshop content can be tailored for delegates working in specific not for profit or public sector organisations (for example, cohorts from the charity and voluntary sector or teams working within the NHS), drawing upon relevant industry case studies.
Learning is embedded through workshop activities and delegates are provided with a workbook that they complete during the sessions and as homework. These workbooks are reviewed and constructive feedback provided, enabling delegates to draw upon my expertise as they progress throughout the course.
Delegates also receive a document containing links to further resources and useful information after each workshop.
By the end of the course participants will have the outline of a marketing strategy and the confidence to embark on developing marketing content that will help them engage and influence new audiences.
- Marketing strategy and brand
- What marketing is
- The different marketing channels and tactics
- How to create a marketing strategy or campaign
- How to set a marketing budget
- How to evaluate your marketing effort
- Storytelling and social media
- What’s in a brand?
- Using storytelling to reinforce your brand and purpose
- What makes a good story?
- Communications channels, including social media
- Permissions and GDPR
- PR and the media
- What is PR?
- Understanding the media
- PR tactics and hooks
- How to write a press release that packs a punch
- How to prepare for a media interview
The workshops can be offered as stand-alone sessions, although it is recommended that people attend the whole course (all three workshops) so that they ‘graduate’ with the broad understanding of what marketing is, how to develop engaging content and the basics of PR and social media.
The cost of the course is £400 per workshop. The fee includes ensuring the course content contains up to date case studies and real-world examples that are relevant to delegates’ particular sector, as well as reviewing and providing constructive feedback on delegates’ workbooks.
Attendance is capped at 20 delegates per workshop to ensure a good dynamic between course participants and the opportunity for everyone to get involved. [